Anime With Attitude

Trade shows are an excellent way to get maximum exposure and make your target audience aware of your business. With only 3-5 seconds to gain the attention of the attendees, your trade show graphics can make or break your trade show booth. Here are a few rules to remember when designing your graphics.#1 Keep it SimpleYour graphics should answer 3 questions:Who you areWhat you sellWhat benefits your products can offerThis should be done in only 1 or 2 short and sweet sentences. Also, only one or two large photos should be used. If too much information is crammed into your trade show booth, it will cause attendees to look the other way. No one wants to feel like they have to read paragraphs of text before they can even figure out who you are. Instead of drawing attention to your trade show exhibit, y nuratrim ou’ll end up getting ignored and forgotten about.#2 Use Bold ColorsUse bold colors, like red, orange, yellow, and green to stand out. Avoid colors like brown and tan because they tend to blend into the background.#3 Think of BillboardsWhen you’re driving along the highway, what do you notice about the billboards? They are sweet, simple, and are easy to understand while driving. Your trade show graphics should use the same concept. Think of the attendees as cars driving down the highway. You have a limited amount of time to get their attention, so make sure your trade show displays are easy to understand from a distance.Mistakes exhibitors often make are trying to design their trade show graphics to resemble brochures. As I said before, simplicity is critical to having memorable trade show graphics.